Insights 2 | wordsandsentences

Perfume and poetry just goes hand in hand

Go back a step?

From subpar to sublime.

/conceptualised for a petrichor scented perfume/

First visual:

Keeping this look in mind, imagine smoke instead of fabric.

Key factor: a perfume bottle falling in the background, it’s very brief, very blurry. You can tell it’s a perfume bottle only because it has the typical look of the bottle.

This is supposed to evoke a feeling of nothingness. It’s obscure, it’s confusing, it’s not really anything substantial. A subpar scent: nothing magical, just another perfume, just another one in the collection.

So why smoke?

Once smoke dissapates, it’s nothing again. A visual representation of perfume without a very strong or memorable smell. Even with three sprays, it goes away in a jiff and you’re left wanting for more.

Second visual:

It's for a perfume inspired by the city after a rain, so the second picture is a straightforward picture of a city. But there's so much more to be included.

My vision of this second picture, as a follow up for the first where the perfume bottle is falling in the background, in this picture, the perfume falls, and becomes one of the buildings.

This visual is to evoke a sense of belonging, like, wearing XYZ perfume is the most natural thing on Earth. A natural part of your day to day life. As natural as breathing.

Similar to these photos, except in my version, because this is conceptualised with city after the rain in mind, my perfume-as-building will be on its side, perfume spilling onto the streets.

The people pictured on the streets are just going about their day/night, not being bothered by the spill. The perfume is part of the city landscape, perhaps some cars will even detour just to drive through the perfume.

Again, because this is originally conceptualised for petrichor scented perfume, the words used are also specific to it (dew).

And thus to be switched accordingly for other scented perfumes.

- Woody: One chipping, two.

- Fruity: One tincture, two.

- Water: One splash, two.

- Floral: One petal, two.

** Since these visuals are following a storyline, from subpar to sublime, the first past uses the word "forgone", to verbalise the feeling of going without.

However, if both posters are just to showcase wonderful perfumes, the first part can be edited to:

One drop, two. Three spritz, for more.