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Emotions run the world.

没经过喜怒哀乐,哪算生活?

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Notes:
For empowerment; rebirth, renew

(conceptualised for perfume)

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Notes:
Didn't know I was going to write a whole poem; entirely conceptualised based on the picture of the girl in jewellery on slide 3.

The concept is best suited for a shoe brand, because this is supposed to emulate the feelings of going on an unknown journey, but I could see it rewritten for perfume/high jewellery/anything involving legacy in core concept.

Pardon the Chinese version for not being as poetic, 学过的成语几乎都忘了。

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Notes:
Thrill/Adrenaline; conceptualised for sportswear

(second phrase sounds a little corny for my liking,  but I like the pun on "thread".)

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Notes:
Conceptualised for perfume reformulation;
from subpar to sublime​

As with perfumes, the concept is abstract once more. Feel free to ask why ->

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Notes:
This is for perfume again. 
(didn't mean for it to happen, but here we are)

Perfume. Can't see it. Can't feel it. But it's there. It fills the air and in every crevice of your memories.

yes?

都到底了,还不上去?

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