Internal and External Announcement for Maison Luna, a heritage luxury leather goods brand

Background: Maison Luna is unveiling its first ever personalization atelier experience, debuting in its Paris flagship before expanding globally. The experience lets clients select leathers, lining, hardware finishes, and monogramming, guided by master artisans.

Memo: Personalised Atelier Experience Paris

Subject: Paris Flagship Debut – Operational and Logistics Reminder

Dear retail and store staff,

Our first ever personalised atelier experience is debuting at our Paris Flagship store next Monday. Before the store opens, please take a moment to review this reminder for operations and logistics.

Store Operations:

• As there will be master artisans present to help clients, please limit the number of customers in the store to prevent crowding.

• The Maison invited some members of the media and influencers to the debut, please check their names on the staff website before opening.

• Please assign at least 2 staff outside the store to manage the queue.

Logistics:

• For the debut, the store will have more leather swatches than usual. Please do an inventory count before opening to ensure all additional swatches are accounted for.

• The Maison has prepared small leather swatches as gifts for those invited, please check against the list on the staff website.

• To facilitate a smoother experience, doors will close at 1730 instead of 1800 to ensure sufficient time to close shop.

For any urgent questions day of, please contact the on-site senior staff members. A more comprehensive handbook is attached in this email. Please take a look before Monday’s store opening.

This is the first personalised atelier experience in Paris wherein clients get to select leather, lining, hardware finishes, and monogramming. While this might feel overwhelming at the beginning, I believe with our combined efforts, we can make this experience truly one-of-a-kind and unforgettable. First in Paris, then the rest of the world.

External: Media Facing

Invitation to Experience Maison Luna’s Atelier

Maison Luna is opening its doors for its first in-store bespoke experience in Paris. Customers will be able to collaborate with the Maison’s master artisans and design their own leather products, bringing their desires to life.

The bespoke experience includes exclusive leather swatches for selection, and customers can create a piece entirely to their preference, from product lining to hardware and monogramming. This exclusive experience will also see luxury media members and artistic collaborators.

The debut in Paris is but the first step to celebrating and embracing individual artistic expression. Maison Luna believes in the art of leather craftsmanship and is ready to showcase it worldwide, one atelier experience at a time.

**Company is fictional.